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Beijing’s “Limited Competition Room” unexpectedly suffered from an average

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发表于 2018-10-3 22:19:23 | 显示全部楼层 |阅读模式

In 2018, "Limited Competition Room" became one of the key words of the Beijing property market. The policy background, market influence, purchase guide, and secondary risk trading of the limited competition room were frequently screened, and the emergence of “limited competition room” seemed to cause the attention of the majority of buyers.

  Insiders pointed out that since September, with the concentration of "limited competition rooms" into the market, it has become a backbone force in the supply chain of Beijing property market. It will ease the contradiction between supply and demand in the Beijing market, guide the market to return to rationality, and further implement the "household and non-speculation." However, at the end of the transaction, the sluggish performance of the “limited competition room” project that has been forensic has made the market stunned.

  “Golden September” Beijing’s “limited competition room” averaged less than 40%

  Before the restricted competition room was put into the market, it was repeatedly interpreted by the outside world as the “welfare house” of the buyers.

  The reporter observed that the developer has been restricted by the public sales ceiling price of the project, which is undoubtedly a big plus for buyers, and is more calm and cautious when making decisions.

  September, known as the "Golden September, Silver 10", is a traditional high season for real estate marketing. According to the latest statistics obtained by the reporter from the Central Plains Real Estate Research Center, as of September 28, Beijing has a total of 18 pre-sale permits for 18 limited-competition projects, which can provide a total of 9,826 suites. The total construction plan has reached 1.04 million square meters. (In addition, there are more than 300,000 square meters of parking spaces, etc.), and 1760 sets of housing transactions were signed.

  From the real sales situation, the market has entered the market 18 projects, the net sales rate is only 15.4%, and the average de-sale is less than 40%. According to public information, since the second half of the year, the total supply of commercial housing has reached 15,561, covering an area of ​​2.02 million square meters, which means that Beijing's limited competition room has exceeded 60% of the new housing market share.

However, with Beijing's limited competition rooms entering the market intensively, the overall sales were less than expected, showing a cold state, and some of the limited-competition housing projects appeared to be price wars.

  Earlier media publicly reported that a limited-competition house project in Daxing District, Beijing, had slogan “price reduction of 6,000 yuan per square meter” to attract buyers. Another limited-sale house project being sold in Fangshan District has a lower overall price than previously agreed by the government. Another project located in the economic and technological development zone is also cheaper than the government price limit of 3,000 yuan / square meter, the purchase of a small apartment of 90 square meters, the discount can reach about 200,000 yuan.

  Zhang Dawei, chief analyst of Zhongyuan Real Estate, said that the supply of limited competition areas was obvious, and more than 3,000 sets were entered in some areas, which made the oversupply start to appear.

  Competition in the limited competition room market is fierce

  The official name of the limited competition room is “limited price item”, which refers to the “two-limit” commercial housing of “limited price, competitive price”. It not only has the property right of commercial housing, but its limited house price is lower than that of commercial housing and project. Second-hand new home. In the context of the launch of the land transfer, such houses determine the price of the sale when the developer buys the land.

  According to the statistics of the People's Daily reporter, in 2017, a total of 71 residential plots were sold in Beijing, while 43 land plots were limited to land, and the total number of residential plots sold in 2017 exceeded 60%. As of September 25, a total of 28 residential plots were sold in Beijing in 2018, while there were 20 plots of land for limited housing prices, accounting for 71% of total residential land sales in 2018.

  It is worth paying special attention to the fact that in the past two years, there have been 66 plots of land under the limited competition rules, with a total supply area of ​​5 million square meters. In 2018, it was a year in which "limited competition rooms" became the main force of supply.

  According to the analysis of Zhuge Fangfang Data Research Center, the current supply of Beijing new housing market is greater than the demand, and the cold weather of the limited competition housing project indicates that the Beijing new housing market has begun to have a precursor to the buyer's era. The reason is that the analysis shows that the supply of limited competition housing projects in various urban areas in Beijing is quite different, and the distribution among different regions is uneven.

  Among them, the number of limited competition rooms in Daxing District was the highest, up to 15; followed by Fangshan, 9 limited competition housing projects; Haidian District limited competition housing projects ranked 8th. Judging from the regional distribution of the limited competition housing project, there are 39 limited competition housing projects in the suburbs, with 24 in the main urban area and 7 in the remote suburbs. The competition in the suburbs is far more than the main urban area and the remote suburbs.


  According to the institutional point of view, the reasons for the uneven distribution of urban areas in the limited competition housing project are mainly due to the fact that the main urban area can be planned to use the ground actively and the price is high, and the pressure on the purchase of housing is large; the second is that the remote suburbs are relatively remote, although the price is cheap. inconvenient traffic. Therefore, the limited competition housing project is more concentrated in the suburbs, with convenient transportation and moderate price.

  It is not difficult to find that under the condition of continuous concentration of supply and limited pressure, the market is facing severe market challenges. At the beginning of the land acquisition, the land parcels, from competitive land prices to competitive supporting construction and self-sustaining properties, have greatly reduced the profit margin of developers. This has also caused the phenomenon that developers have been bundling sales and increasing prices in the market.

  The market outlook will become more rational

  In essence, the real estate market rules have been changed under the guidance of the spirit of “staying and not speculating”. Experts pointed out that while the volume of transactions fell year-on-year, the transaction price and premium of residential land continued to fall.

  Recently, the Beijing Municipal Planning and Land Resources Management Committee announced that it will supply 66 residential land in the near future, with a total planned construction area of ​​481 hectares, all of which are used to build limited-competition houses and shared property houses. Some people believe that the land supply in Beijing this year has not reached the expected target, and the land supply in the later period is expected to be concentrated again.

  At the same time, the 66 plots will enter the market in the next year, and the form will still be dominated by limited competition houses and shared property houses, which means that the supply of limited competition rooms will further increase.

  Nowadays, under the influence of government policies, the enthusiasm of real estate developers to land will gradually become more rational, and the phenomenon of land market flow and flow will increase, and the trading hotspot of the land market will be cooled. Zhang Dawei said that after suppressing the market's high temperature through various binding policies in the past year, the market has gradually entered the supply increase cycle. It is expected that the land market in Beijing will continue to be sluggish this year, and the enthusiasm of real estate developers will not be high, and the non-popular plots will continue to look cold.

  A real estate agent told the People's Daily Online that most of the housing companies are struggling to survive if the overall market is not optimistic. "In particular, Beijing's recent adjustment of the provident fund policy has had a significant impact on market expectations. The focus of follow-up developers will be on accelerating destocking and returning funds."

  Among the more than 300 cities in the country, the frequency of Beijing's property market regulation is not only leading in the country, but also the largest in terms of strength. In the future, with the deepening of supply and demand, market pressure will be even greater. Next year is still the year when the limited competition rooms are concentrated in the market. The products are homogenized and the short-term is obvious. The housing enterprises will face greater competition and challenges.

  According to Chen Lei, chief analyst of the Zhuge Housing Research Center, there are some “traps” in the limited competition room. For example, the limited competition room items are quite different. Some of the limited competition rooms are cheaper, the location is more remote, the residence is inconvenient, and the value is later preserved. The value-added ability is weak; the limited competition room can only enter the market after 8-9 years, it is not suitable for investment, etc., buyers should be based on their own actual situation, rather than just greedy the price is cheap.


  "However, on the positive side, the limited competition room stipulated the sale price at the time of land auction, indicating that the housing prices in Beijing in the next six months or even one year are relatively controllable. In the current situation that most commercial houses are limited to competitive houses, It has stabilized the new housing market and will also bring stability to the second-hand housing market." Chen Lei told reporters.


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